UGC Rate Card Builder
Stop guessing your rates. Build a confident low / typical / high range from your followers, deliverables, and usage rights.
📅 Last updated: October 10, 2026 · 2026 figures💼 Build your rate card
How this calculator works
UGC (user-generated content) pricing has two drivers: your reach (followers signal value) and how the brand uses the content (paid usage is worth far more than an organic post). This builder combines both into a realistic negotiating range.
1. Base per video = $150 + $0.005 per follower (follower count capped at 100,000)
2. Usage multiplier: organic only ×1.0 · paid ads 30 days ×1.5 · paid ads 1 year ×2.2 · whitelisting ×2.8
3. Typical project rate = base × usage multiplier × number of videos
4. Low = typical × 0.7 · High = typical × 1.4
Worked example
- Base per video: $150 + (25,000 × $0.005) = $150 + $125 = $275
- Usage multiplier for 30-day paid ads: ×1.5
- Typical project rate: $275 × 1.5 × 2 videos = $825 ($412.50 per video)
- Range: low $825 × 0.7 = $577.50 · high $825 × 1.4 = $1,155
Frequently asked questions
What is UGC, exactly?
UGC (user-generated content) is authentic-style photo or video content brands pay creators to make — usually for the brand’s own ads and channels, not necessarily posted to your feed.
Why a range instead of one price?
Rates vary with niche, content quality, deadlines, and negotiation. A range gives you a walk-away floor (low), a confident ask (typical), and a premium quote (high) for bigger brands.
Should I charge more for whitelisting?
Yes — whitelisting lets the brand run ads from your handle, putting your reputation and audience on the line. That is why it carries the highest multiplier (×2.8).
Do follower counts still matter for UGC?
Less than for sponsored posts, but they still signal credibility and pricing power — which is why they set the base, while usage rights drive the bigger swings.
What about usage renewals?
If a brand wants to extend paid usage beyond the agreed window, charge a renewal fee — typically 50–100% of the original usage premium for each extension period.